“You only get one chance to make a first impression.” This is a typical tip to follow prior to a job interview or an uninitiated date. If you’re a photographer, you might think that having a top photographic site is the most effective way to make a memorable first impression. And, technically, you’re right. Portfolios are the primary site where prospective customers will view your work. However, before they even begin browsing your work they already have a picture of your company in their heads. A logo is the first thing that people will associate your work. While it is the first point of contact between a client and a business it is important to have the logo is frequently neglected. This is particularly the case for businesses that are just starting out and freelancers who prefer to focus their attention on other projects. However, if you consider it for just a minute how many companies that do not have logos do you know of? In the current environment, with endless businesses that are begging us to pay attention on both sides of the internet Logos have become essential.
We’ve now identified the importance of logos There are some additional questions you may be asking yourself. What makes a great logo “good”? Does anyone have the ability to create a beautiful logo? How can I ensure that my logo is recognizable everywhere? When you finish the article all concerns will be addressed. Here are some suggestions on how to create an attractive photography logo
- Dare to be creative
There are two ways that can help you design a logo on your own. One, you go to a design school and attend for 3-4 years. Another option is to utilize an application like Wix Logo Maker and get an expert logo in a matter of moments. Learning and acquiring new skills is always fun however, an agenda filled with photoshoots and conferences may not be suitable for going back for school in a couple of years. Wix Logo Maker Wix Logo Maker, the top online logo maker on the market, can save you time, money, and headache.
All you have to do is ask some basic questions about your business and the style you prefer and an array of possible logos can be generated. All of the options are customizable, so select the one you like best and get ready to put that knowledge to use. Modify the font, color palette the icon, and the layout to match the style and personality of your portfolio. And voila! Now your logo will be available to download and incorporated into all of your marketing photography ideas.
- Make it unforgettable
Did you know that “imitation is the most sincere form of flattering”? That certainly isn’t true for logos. Logos are the fingerprint of your business, an individual mark that is left on every activity you take. Your customers are exposed a myriad of brands each day and being unique is a significant factor in whether or how you are noticed and, most importantly it is recognized.
Remember that your logo for photography and portfolio should be in sync. Learn the art of branding by establishing a consistent brand across your logo, photos and website. Nobody will ever be able to forget your company If there’s a strong bond between its components.
- Select the graphic you prefer.
Picking the right image to be the image of your company for a long period of time isn’t an easy job. Begin by dedicating time to study. Learn about photography trends in logos and discover the other photographers in your field and genre use as their brand names. If you’re looking for some inspiration for your logo look at these stunning photos of logos examples.
Consider your identity and the person you’d like to become. Discover what makes your photographs unique and translate them in graphic parts. It can be anything from a conceptual idea to an animal that embodies the area that you work in.
If you’re a photographer, then you could be inclined to choose classic shapes like a camera or diaphragm. It is, naturally an easy and simple method of expressing your company’s image. However, the increasing popularity of these photos in logos may hinder creating a distinctive branding. It’s up to you to stretch your brain to create an image that is unlike anything else ever before.
- Keep in mind the words
The ultimate goal of any company is to be instantly recognized through their logo however this recognition is only available to a handful of chosen companies with a global reputation. For the other 99.9 percent of companies that aren’t Nike or Apple Text is an integral part in their brand’s logo. In essence, there are three aspects to be thinking about in regards to the text of your logo:
- Name of the company (obviously). In general, it is advised to limit the name to four characters or four words.
- Your tagline. Also referred to as slogans for advertising Taglines are catchy phrases that give a brief description of your business such as “wedding photography”.
- The fonts. Make sure to use only one type per page. They should reflect your style and be read in all situations.
- Simple is best.
Logos that are simple also able to last longer as opposed to their more complicated counterparts. But despite all the evidence it’s not difficult to overdo it when you’re trying to design an original logo. In reality the attempt to include excessive information is one of the biggest mistakes that people make when designing the logo.
To get the best results, restrict the number of colors, words, and visual effects you employ. Although the rules are designed to be violated, only those who have previous experience in the design of logos should venture beyond these guidelines.
- Pay attention to your colors
If there’s one thing the movie Inside Out taught us, it’s that colors and emotions are closely connected. However, in the world of logo colors they don’t all evoke negative emotions. Colors play an essential influence on how we view brands, and therefore you must spend some time studying this subject before selecting the color scheme you want to use. Like we said earlier that the ideal logo for photography should be in sync with your creative work. The same applies to the colors, too. If, for instance, your images exhibit soft processing of colors, you must avoid using bright colors for your brand.
One thing that might not be so obvious is the importance in color can be. When you design your photography logo, deciding on the color should be the final decision you make. If you do not, you may discover that your brand has lost its distinctiveness once it is reduced to a single color. This may not seem like something to worry about when you only plan to make use of it on your site and social media. However, we guarantee that the time will come when you’ll have for it to be printed in both black and white, or make it watermarks in silhouette. Ahead of time will help you avoid a lot of stress in the future.
- Adapt or die
Your logo must be optimized for any platform and printed media you can imagine. It should be compatible with the desktop versions of your site as well as the mobile version, each the social accounts you have, emails signatures, watermarks and invoices, business cards… The list goes on and you can get an idea. Each of these elements comes with their own demands and issues that are the most prominent being the various dimensions and types of elements that can be used. We’ve previously discussed the importance of designing an easy-to-use design that isn’t dependent on color. However, here are some other requirements to consider:
- Social media platforms employ frames that are rounded to show the profile photos.
- Mobile displays are smaller than those we experience on desktops.
- Your logo should be functional regardless of size. This can be the reason why it is important that you restrict the use of details that are small.
- The logo’s image and text should be able to function independently.
- It is possible to include an additional tagline.
- Large images don’t properly load on emails.
In order to cover all bases You should try to make all of these changes throughout the design process. Once you’ve come up with your final logo, be sure you save as many different versions of it as you can. This will save you time when you have to make use of them.
